Time-Line of Event Success

(what to do 2 months pre-event and 2-months post-event)

Timing is a key element in seminar success. Make sure to allot yourself enough time for proper planning. A minimum of 40 work days are needed to ensure a perfectly seamless event. The planning process needs to begin approximately 2 months prior to your very special event.

Questions to answer in the initial stages are:

1. What is your niche?
2. Who is your target audience?
3. Do you have a compelling message to the community?
4. What is your message?
5. Are you having a key-note speaker?
6. Should you invite current clients or direct mail to prospects in the area?
7. Do you want your reservations taken for you?

Then nail down:

8. Date, Time, Location of Event
9. Are you feeding your guests or providing a snack?
10. Create your invitation to bring in those you seek to entertain or educate

The final stages of planning include:

11. Presentation materials
12. Gifting to clients or prospects
13. Follow up with a drip campaign

Seminar planning can fit into the basic standards of event planning. See please this link for our Client Event Checklist. 

Time Line for Event Success

4WARD must receive request- at least 8 weeks before event

• Invitation Design- Allow 1-2 weeks

• Compliance- Allow 1 week to be approved and time for revisions if necessary

• Upload to printer- Allow 24-48 hours

• Print time- Allow 1 week

• Mailing time- Allow 1-2 weeks depending on locations (California- 2 wks, East Coast- 1 wk)

• Invites should be dropped 4- weeks before event allowing -weeks for reservations and a full house at your event.